Nothing defines the big league in
Nigeria’s competitive entertainment industry as a mouth-watering
endorsement deal a celebrity is offered.
To many of them, this is what sets them apart from the entire lot making them live large and live up to that celeb status.
Here, Saturday Beats profiles some of the great musicians and celebrities who have yet to get that multimillion-naira call.
Asa
With a repertoire of songs that has
continued to be favourite among lovers of sublime and highly deep music,
it is a surprise that no company has yet to snatch up Asa, whose birth
name is Bukola Elemide.
Asa, unlike many of her Nigerian
counterparts, has yet to give up the aesthetics of her music in favour
of club appeal and the likely commercial value that comes with that.
Many believe this has to do with where her music career took off,
France, a country in which she is equally well regarded.
With her first album, Asa, released in 2007, Asa has continued to be a music icon, loved in Africa and beyond.
Nse Ikpe Etim
Multiple-award winning actress, Nse, has
continued to dazzle among her peers in Nollywood, creating for herself a
reputation as a great thespian that cannot be overlooked.
But despite
this, while the likes of Eniola Badmus, Omoni Oboli, Dakore Egbuson etc
have sealed multi-million naira deals with different companies either
recently or in the past, 41-year-old Nse has yet to enjoy this kind of
recognition. But career wise, nothing in her performance in various
movies shows she is going away anytime soon.
Mercy Johnson
Saying this 31-year-old darling of
Nollywood has featured in a lot of movies is an understatement. In fact,
at a time, fans expressed the fear that she might become “over-used”,
an issue many actors and actresses before her faced for being featured
in tons of movies within every single year, costing them their appeal
among viewers.
Mercy Johnson is still going strong in
the industry, which is why it is a surprise that no company has yet to
propose an endorsement deal to her.
Tonto Dikeh
With marriage, it seems the once
controversial actress, Tonto Dikeh, has slowed down. Many would say that
the fact that she never shied away from controversial issues and
actions might not have made her the perfect candidate for companies that
seek to run away from image problems.
But the actress, who has been in
the industry for at least 10 years, has a loyal fan base that have her
back no matter the number of scandals and controversies that have been
associated with her.
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