Birthday of the Year: Governor Fayose Sliced Cake and Shared it by himself to people in public

Gov. Fayose took his 56th birthday celebration to the streets of Ekiti State yesterday.
Market women and passers-by shouting Oshoko... Oshoko... trooped out to celebrate with him, Mr. Fayose asked his well wishers to line up in orderly manner as he sliced and shared the cake amongst them with little cash. 

What can we call this?

Is it  loyalty or some political biometrics.