Real Madrid star, Cristiano Ronaldo has opened his first hotel from his 'CR7' line.
Ronaldo in December, 2015 unveiled his range of 'CR7' hotels in different four cities which he invested £54m on.
The hotels are to be located in his hometown of Madeira, Lisbon, Madrid and New York. The Portugal international on Friday, July 22 unveiled the first one which is located in his hometown of Madeira.
playCristiano Ronaldo waved to fans at the unveiling of his 'CR7' hotel in Madeira (Getty Images )
Ronaldo owns the hotels in partnership withPestana Hotels who will be managing the venture for the legendary football star.
Ronaldo and Dionisio Pestana have been friends for many years and have decided to invest in a business together.
The hotel in Madeira has 49 rooms - 25 of which are referred to as 'CR7 type rooms', in reference to the Real Madrid man.
playThe CR7' hotel in Maderia has 49 rooms (Getty Images )
"The first Pestana CR7 had to be in Funchal - my city that also is considered the best island by the World Travel Awards," Ronaldo said.
"It is a great pride for me - the opening of this my first hotel. It marks my entrance into a completely new area. This new project is going to be a huge success in the four corners of the world."
His popular CR7 brand is the main inspiration behind the hotel line, which is boutique in style and will appeal to young millennial travelers.
playRonaldo's popular CR7 brand is the main inspiration behind the hotel line (Getty Images )
Although they may not be considered luxury, their target is an upscale clientele. Ronaldo’s other venture like his fragrance, a planned furniture CR7 line will be integrated into the business.
The 31-year-old was recently named the fourth highest-earning celebrity of the past 12 months by Forbes Magazine.
According to Forbes, Ronaldo earned $88million (£66m) in the last year, $6.5m (£4.9m) more than Barcelona rival Lionel Messi, who was eighth on the list.
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